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1,500,000+ HAVE SWITCHED TO BASED

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Hear from the men who have elevated their

confidence & health by switching to BASED.

Elijah Forcier - 1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combine non-toxic ingredients, and that actually works.

Alim - 3.5M+ Followers

THE BEST I HAVE EVER USED

As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic — it's crystal clear."

Manuel Enrique - 5.6M+ Followers

BASED REVIVED MY HAIR

My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair.